TikTok is focused around short clips, which is perfect for stream highlights or fails. That means that one of your clips on TikTok is far more likely to go viral than on other platforms. That is, they're very good at giving any video a chance to grow,and very good at recommending videos to the right type of person. Combined with the fact that the archetype of a TikTok users heavily overlaps with that of a Twitch viewer, there is no shortage of potential followers for your channel. The main reasons for posting on TikTok are threefold. The platform is continuing its rocket-like ascent to the top of the pack and shows no signs of slowing down. TikTok, as you might have guessed from the title of this post, is an absolute must. The question becomes, what platforms should you be posting on? The short answer: all of them. Viewers on Twitch is still the end goal, but short mobile-first content is a great way to market yourself and lead viewers from other platforms to your Twitch channel. This distinction between live and evergreen content is the crux of the strategy. However, if you post a clip of your stream on another platform with better discoverability, viewers can interact with your content 24/7, 365. If you spend eight hours in a day streaming on Twitch, that's eight hours a potential follower can interact with your content. In this post we'll break down why TikTok is important, and how to use the platform to grow on Twitch. With unrivalled reach and discoverability, TikTok is an essential tool in any streamer's arsenal. Instead, some of that time is better utilized creating evergreen content for platforms like TikTok. Not only is it unmotivating to talk to yourself for hours at a time without anyone watching, it's also ineffective. The reality is that it's extremely difficult to grow on Twitch just through streaming.
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